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... a report by market research group leatherhead food research has valued the global market for functional foods at us$24 ... 2 billion in 2010, increasing by almost 150% since the company began monitoring the market in 2003 ... the functional food market has also been growing significantly faster than the headline rate of growth of the global food and drink market of around 4% per year ... leatherhead said that changes in consumer diet, lifestyles, awareness and interest in health and wellbeing had helped the growth of the functional food market, with consumers looking for products with the potential to deliver health benefits ... improved research and development in ingredient exploration has also driven the category, generating innovative and diverse products, and increasing the number of new products with functional claims by as much as 28% a year ... the company conducted a survey of over 1500 consumers in the united kingdom, suggesting that functional food consumption is fairly widespread; over a quarter claiming to consume functional products daily and a fifth claiming to consume them fortnightly ... however, just under a third of consumers surveyed claim they do not (and never will) consume functional food products because they do not believe they work ... in fact, when all survey respondents were asked what would encourage them to eat more functional food products the majority stated they would like to see definitive proof, substantiated by independent science, that the product ‘does what it says on the tin’ ... leatherhead said the survey results supported the widely held view that verifiable health benefits are key to driving market growth, and that growth is more likely to come from existing consumers, rather than ‘converting’ those who do not already buy into functional food products ... leatherhead said that ability for the functional foods market to continue to grow is dependant on several factors ... “first, consumers want proof, substantiated by independent scientific research, that functional products deliver the benefits they promise,” said a release from the group

... in its latest functional foods report, the research company valued the heart health dairy market, which consists largely of yoghurts and drinks made with plant sterols and omega-3 milks, at $900m ... “although levels of new product activity remain on the high side, the market has witnessed falling levels of demand in some countries, which has led to high product failure rates in some instances,” said leatherhead ... functional dominance overall though, heart health has proved a difficult market for dairy companies, who have enjoyed more success with other functional segments ... dairy continues to dominate the global functional foods market ... using a definition that excludes energy drinks, leatherhead said dairy holds a 38 per cent share of the global functional foods market ... “given the fact that the actimel and activia brands now account for around a quarter of market leader danone’s annual revenue, the dairy sector is expected to retain its dominant position for some years to come,” concluded leatherhead

... chocolate market in the u ... chocolate market is a mature, differentiated and exacting market, which makes distinguishing yourself a challenge to marketers of chocolate products ... this report examines the current state of the industry and how the market will evolve over the next five years ... chocolate marketers today are drawing inspiration from other segments of the food and beverage industry in an effort to boost sales - witness chocolates that feature super fruits, functional ingredients, savoury touches and ethnic flavours ... the future of nutrition labelling for food and drinks in europe: evolving consumer needs, manufacturer and retailer strategies and market opportunities‘the future of front-of-pack nutritional labelling in food and drinks’ report aims to dispel some of the myths, compound some of the confusion and clarify many of the complications surrounding the issue of point of purchase labelling in the food and drink market ... future directions in functional foodsthe key focus areas of this report include a discussion of the major drivers within the global functional foods market and a review of how the industry currently views the market and its future potential ... gourmet, specialty and premium foods, beverages and consumer trends in the u ... , 8th editionthis comprehensive report answers such questions as: which gourmet/premium products and market segments have been faring well in the new economy? how are marketers and retailers adjusting? how can they recast and reposition their goods? who are the most viable consumers, and how can they best be reached? which media and marketing messages resonate for these consumers, and in what contexts? innovations in glass packaging for food and drinks: premium and sustainable applications and the impact of emerging marketsthe global glass packaging market for food and drinks was valued at about $26bn in the year ended december 2009 ... in western europe and the us, the market is fairly mature

... the uk market for functional foods on a bone health platform grew 6 ... 8% in the year to march 2010, but at just £38m, it still represents a niche part of the £556m functional foods market, according to new data from kantar worldpanel ... on a global level, meanwhile, the market for bone health food and drink products has remained stubbornly flat at around $2 ... 1bn over the last decade, according to leatherhead food research (lfr) market intelligence manager chris brockman, who presented the data at an lfr conference on bone health yesterday ... uk, was engaging consumers, given that osteoporosis prevention was not top of mind for many shoppers and functional foods in the bone health arena also offered no immediate benefits, unlike products such as probiotics ... meanwhile, many consumers that were worried about their bones probably drank more milk or took supplements, rather than seeking out 'functional foods', he speculated ... mintel: sharp rise in new products in 2009/10 however, there were signs that the market was picking up, with the number of new products launched on a bone health platform rising sharply in 2009/10 with firms expanding beyond dairy, beverages, cereals and bakery into a range of products from calcium-enriched popcorn snacks to canned fruit salad with calcium-enriched fruit juice, said mintel trends and innovation consultant carla ogeia lewis ... health claims: 'strong' or 'normal' bones? there was also encouraging news on the regulatory front, with bone health ingredients - notably calcium and vitamin d- faring well under the eu health claims regime, in sharp contrast to most other functional food ingredients ... 1), or 'calcium and vitamin d are needed for the normal growth and development of bone in children' (article 14) - given that many claims currently on the market refer to 'strong bones' (not 'normal' ones ... several delegates also expressed concerns about how the nutrient profiling clause in the health claims regulation would impact the bone health market, given that some dairy products (where bone health claims are the most prevalent) might in future be prevented from making claims owing to their high fat or salt content

... japan is well known as the world’s functional foods birthplace when yakult kicked into life there in the 1950s with its little bottles of immune boosting, probiotic drinking yoghurt and is now a global blockbuster brand ... since then the market has seen a plethora of functional foods come and go – some of them, like probiotic yoghurt, have gained traction globally while others, like collagen marshmallows, have remained niche ... a whole lot more have been consigned to the dustbin of functional foods history ... the market is buoyant but has been hit by the economic recession, by the market removal of a blockbuster cholesterol-lowering, healthy oil (econa) and by a government that has taken a somewhat sceptical stance to the sector especially after the econa ‘scandal’ ... estimates vary greatly due to the highly experimental, and often fad-like nature of the market, but excluding food supplements, it is estimated to be worth about €20bn which includes foshu and non-foshu foods – about three times the size of the us market according to leatherhead food international ... japan remains one of the biggest functional foods market in the world along with the collective that is the european union and north americaandmany in healthy food industry, or the mainstream industry for that matter, keep a keen eye on japanese market functional food launches ... datamonitor’s product launch analytics noted 3,522 new japanese foods and non-alcohol drinks that have made a claim that they are ‘high in’ a particular nutrient between 1, 2006 and august 31, 2010 ... “if you compare the percentage of new foods and beverages in japan making a ‘high in’ a particular nutrient claim versus other countries, japan would not rank at the top of the list but would certainly be toward the top,” said datamonitor’s tom vierhile ... fosho, non-foshu in the food sector the market is divided into two areas: foshu (foods for specified health use) and non-foshu

... forming partnerships and tapping external resources can be the winning ticket in the functional foods market, says enterprise ireland, which is sponsoring an event on consumer and regulatory acceptance next month ... ireland has been positioning as a force in functional and healthy foods ... last year four of ireland’s biggest healthy ingredients companies – carbery, dairygold, glanbia and kerry - joined with academics to form food for health ireland (fhi), a group that will bring together partners up and down the value chain to develop and market ingredients and functional foods ... enterprise ireland, a government organisation aimed at helping businesses to grow, recognises the complex and uncertain regulatory environment surrounding functional foods, especially in europe since the new health claims regulation came into effect ... double-bill enterprise ireland’s event is intended for regulatory, consumer affairs, product development and research professionals to share their experiences in the functional food sector ... it will take place in cork on 12 march, and follows (but is separate from) the us/ireland functional food conference 2010 being organised by teagasc, the usda and university college cork

... the us constitutes 30% of all functional product launches in 2008, and reported 551 new additions ... the website reported that a new study done by pricewaterhouse coopers earlier this month observed that the us functional foods market was worth $27 biiion in 2007 ... the report also stated that functional foods in the us could see a 20% increase or five times that of the food industry as a whole

... us pharmaceutical firm abbott has made a significant push in the indian nutrition market, following its acquisition this week of some of the nation’s leading infant and adult nutrition brands ... based in mumbai, india, wockhardt claims to hold leading positions in the indian market for infant formulas, weaning foods and adult protein supplements ... holger liepmann, executive vice president of global nutrition at abbott said the acquisition would allow the firm to accelerate growth in its nutrition business in india “where the nutritional market is expected to experience strong growth in the coming years"

... deborah cross, an industry analyst with frost & sullivan, said, “the companies have answered the needs of a growing consumer demographic by innovatively targeting nutrition and health within the developing global functional food ingredients market with their science-based combination product ... this product is strongly tailored toward the functional foods market ... ” in its announcement frost & sullivan noted the ingredient has positive effects on the texture and product characteristics of finished foods and beverages, and can also be used in dietary supplements

... the elderly and younger people are consuming functional foods at similar levels, despite differing expectations, health outcomes and education, according to researchers writing in a recent edition of food policy ... “despite the expectations, there were no differences between older and younger poles in the weekly consumption of more popular and available functional food, such as fruit and/or vegetables, high fibre food and cholesterol lowering spreads or drinks,” the researchers wrote ... however some categories suffered as consumers aged such as probiotic yoghurt drinks, foods with added vitamins and/or minerals and energy drinks ... “this study demonstrates that a greater awareness of high health risks to the elderly can be used by manufacturers and retailers of food and beverages and become an element of functional food advertising ... ” fruit and/or vegetables were consumed at least once a week by 89 per cent of the older sub-sample, high-fibre foods by 36 per cent, probiotic yoghurt drinks by 28 per cent and cholesterol lowering spreads or drinks by 18 per cent ... source: food policyvolume 34, pp 311-318 “differences between older and younger poles in functional food consumption, awareness of metabolic syndrome risk and perceived barriers to health improvement” authors: lidia wadołowska, marzena danowska-oziewicz, barbara stewart-knox, maria daniel vaz de almeida